We're small business owners. Along with nearly 300 other small businesses, we sell directly to the public every Saturday and Sunday, ten months a year. So, Small Business Saturday would seem like a slam-dunk, no-brainer perfect event for people like us. This year, we promoted the heck out of it. We had a special 20% off sale that day. We put up the special signs generated on the SmallBizSat website.
In talking with our colleagues and customers, though, one question kept coming up: How could Small Business Saturday be scheduled between Black Friday and Cyber Monday?! Everyone spends their money at big-box stores and online that weekend. Let's hope that, next year, Small Business Saturday gives struggling small business owners a chance to actually make some money!
www.mesmanimages.com